Ridgewood, Queens · est. 2022

A small shopwith big intentions.

Inyeon Mercantile is a boutique specialty shop and small DTC brand, stocking pantry goods, ceramics, and home objects made within a mile of our door. One owned storefront — keep your margin, keep your customer.

Shop the goods Read our story

6 makers, all local0% marketplace cut24/7 AI shop line

Photo — the Inyeon Mercantile interior, warm shelves of clay and pantry goods at golden hour

Photo — the maker arranging ceramics on a long oak counter

Made within a mileBushwick Ave & Forest

The shelf

Everything here is made by someone we know.

Add a few things — the cart slides in from the side. This is a demo store, so nothing is charged.

Photo — a single matte terracotta tumbler on a raw clay backdrop, soft window light

Ceramics$38.00

Catalpa Clay Tumbler

by Wyckoff Kiln Co.

Wheel-thrown, matte terracotta glaze. Holds twelve ounces and a little ceremony.

Photo — an amber bottle of olive oil beside a torn loaf on a linen cloth

Pantry$26.00

First-Press Olive Oil

by Forest Ave Pantry

Single-orchard, cold-pressed. Grassy, peppery, bottled in amber glass.

Photo — a folded wool throw with a rust stripe draped over a wooden bench

Home$142.00

Ridge Wool Throw

by Onderdonk Looms

Lambswool, woven in a small Queens studio. Warm without the weight.

Photo — a lit beeswax candle in a stoneware vessel, warm glow on a dim shelf

Home$32.00

Slow Hours Candle

by Halsey & Vine

Pure beeswax, cotton wick, fig-and-cedar. Forty hours of quiet.

Photo — a washed-linen apron on a hook against a plaster wall, brass rivets catching light

Apparel$58.00

Market Linen Apron

by Cypress Goods

Heavyweight washed linen, brass rivets, one generous pocket.

Photo — an open jar of deep-red pepper jam with a spoon on a clay backdrop

Pantry$14.00

Smoked Pepper Jam

by Gates Ave Preserves

Small-batch, sweet-and-smoky. Best on sharp cheese and a Friday.

The case for owned

Renting a storefront on someone else’s app is the most expensive cheap decision a small brand makes.

Keep your margin

No 15–30% marketplace take, no per-app subscriptions stacked three deep. The price on the tag is the price you actually keep.

Keep your customer

Your buyer list, their emails, their reorder habits — yours. No platform sits between you and the person who loves your jam.

Keep your story

One owned storefront you control end to end — the look, the words, the checkout. Not a template you rent until rent goes up.

0%taken by a marketplace. The number we are proudest of.

Photo — the Ridgewood storefront on a quiet morning, hand-painted sign above the door

Photo — the maker wrapping a clay tumbler in brown paper at the counter

Our story

It started as a folding table of jam.

In 2022, Mira and Theo Okafor set up a folding table outside their Ridgewood apartment with six jars of smoked pepper jam and a hand-lettered sign. By autumn there was a waitlist; by spring there was a lease on Forest Avenue.

We could have sold through a marketplace and handed over a third of every sale plus the names of everyone who bought. Instead we built one owned storefront and stocked it with the people we share a kiln, a loom, and a stove with — every maker within a mile.

Mira & TheoFounders, Inyeon Mercantile

Photo — close crop of glaze drips on a clay tumbler against linen

Photo — pantry shelf lined with amber oil and red jam jars

Photo — a wool throw folded on a sunlit windowsill

Photo — hands tying brown paper with cotton twine

Photo — the shop dog asleep under the oak counter

24/7 shop line

Inyeon Shop Assistant answers when the door is locked.

A customer messaging at midnight should not have to wait until morning. Our AI assistant checks live stock, holds a size, and explains pickup — in your voice, on your storefront.

Checks live stock and sizes across the whole shelf
Reserves an item and texts a pickup window automatically
Answers hours, pickup, and shipping without losing a sale

Inyeon Shop Assistant Online · replies instantly

Do you still have the Ridge Wool Throw? Hoping to grab one tonight.

We do — two left on the shelf. I can hold one under your name for pickup. Would you like the rust-stripe or the plain?

Rust stripe. Can I get it before you close?

Reserved. It is wrapped and waiting at the counter — pickup any time before 7pm tonight on Forest Ave. I will text you a reminder at 5.

Visit the shop

On Forest Avenue, off the M train.

Open most days, closed when the kiln is full. Free local pickup — just order and we will wrap it.

Wed – Fri11:00am – 7:00pm
Saturday10:00am – 8:00pm
Sunday11:00am – 5:00pm
Mon – TueClosed

60-14 Forest Ave, Ridgewood, NY (718) 555-0147 hello@inyeonmercantile.com

Get the small-batch list

New drops, pickup-only goods, and shop-night invites. No middleman, no spam.

Map — Inyeon Mercantile on Forest Ave near the Forest Ave M station, Ridgewood